Loyalty programs in the sports and lifestyle market: Insights from an international consumer survey

How does one achieve customer loyalty in the sports and lifestyle market?

Our international consumer survey, featured in the Retail Sales Monitor 3/2025, reveals points and discounts remain key incentives. However, real loyalty is built through emotional experiences, status benefits, communities, and data-driven customer engagement.

Successful programs combine financial advantages with personal added value. This is especially true for the sports and lifestyle segment, in which customers expect more than just monetary incentives – they seek belonging and inspiration.
Download the insights now and discover how loyalty programs can become a true growth driver.