Current business climate survey: This is how German companies rate Japan as a business location
Our study „German Business in Japan 2026“ confirms a stable business situation, positive growth prospects and the strategic importance of the location. At the same time, there are risks that lead to a need for action. We categorise the results and interpret the trends.
As part of the business climate survey „German Business in Japan 2026“, we once again surveyed German companies operating in Japan on their economic situation, prospects and challenges in the Japanese market in collaboration with the German Chamber of Commerce and Industry in Japan. The key finding 2026: Japan continues to gain in importance for German companies as a stable, reliable and technologically attractive location in geopolitically uncertain times.
Find out in the study, among other things,
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how the earnings situation, sales development and investment plans of German companies in Japan are developing,
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why Japan remains a stable and strategically relevant market for many German companies,
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which location factors – from stability and skilled labour to technology,
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which role Japan plays as an orientation market for technological developments and
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what risks German companies see, including with regard to currency development, energy costs, supply chains and geopolitical conflicts.