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Business Destination Germany 2024: The results of our survey of 350 CFOs show a worrying downward trend in key location factors. We analyze the figures and highlight the most important areas for action.

Business Destination Germany

For the fourth time after 2017, 2019 and 2021, we surveyed CFOs of the largest German subsidiaries of international corporations from the most important investor countries in order to assess Germany's competitiveness in an EU comparison. A key finding of the survey for the "Business Destination Germany 2024" study: Germany, although still better than the EU midfield in most categories, is becoming significantly less attractive for international investors overall.

The topics at a glance:

  • Investment plans of surveyed companies in Germany
  • Survey results in detail
  • Analysis of location factors
    • Openness to foreign investors
    • Future orientation and innovation
    • Labor market
    • Infrastructure and energy
    • Political and social situation
  • Background information and classification of relevant key figures, including:
    • Number and volume of foreign direct investments
    • Most popular German regions for investors
    • Relevance of German branches
    • General data on the situation and prospects of the German economy