Although most consumers are aware of climate change, there is often still a large gap between sustainable intention and actual behaviour when it comes to shopping. Why is this the case? Our new study "Between Climate Awareness and Consumer Reality" addresses this discrepancy. The results show how differentiated consumers classify their own initiative, what influences their purchasing decisions and in which areas they are willing to adapt their consumer behavior. The majority of respondents signalled an interest in more transparency as support for climate-conscious action in everyday life, through CO₂ labels or a personal CO₂ account for instance.
